ODIN is a premium bicycle wheel brand based in Xiamen, Fujian, China.

Founded in 2014, the brand grew out of our experience as a subcontractor developing wheel technology for leading global brands. With this strong technical foundation, we launched ODIN to bring high-performance, professionally-proven wheels to a wider audience.

Today, ODIN wheels are trusted by multiple professional cycling teams—including UCI-registered squads such as Veroliam Matsuyama—reflecting our commitment to quality, durability, and exceptional value.

Whether for competitive racing or dedicated training, ODIN delivers reliable performance at an accessible price.

ORIGIN of ODIN

ODIN, the All-Father in Norse mythology, was a deity of war, wisdom, and relentless power.

We channel this sovereign spirit into our wheels. They are forged for the modern hero—the cyclist who pursues strength with elegance and dominates the road with passion. With ODIN, you demonstrate the readiness to face any challenge.