ODIN is a premium bicycle wheel brand based in Xiamen, Fujian, China.

Founded in 2014, the brand grew out of our experience as a subcontractor developing wheel technology for leading global brands. With this strong technical foundation, we launched ODIN to bring high-performance, professionally-proven wheels to a wider audience.

Since its establishment in 2014, ODIN racing wheel sets have been dedicated to pushing every parameter of each ODIN wheel to its limits in the lab.

However, we know all too well that a wheel set cannot earn trust without being tested in the harsh environment of competitive racing.

Thus, from the very beginning, ODIN has proactively provided top-tier equipment to outstanding riders, exceptional teams, and premier racing events, helping them achieve faster times and break records on the track.

Since 2016, ODIN wheel sets have been providing event equipment support for the Tour of Dongting Lake International Road Cycling League.

The Taiwanese NANPAO Resin Cycling Team was among the earliest squads to receive sponsorship from ODIN wheels, with their riders using the then-cutting-edge ODIN racing wheel sets as early as 2016.

In 2017, ODIN racing wheels were selected by the Thai national cycling team and assisted the team in competing at the UCI Road World Championships.

Starting in 2017, ODIN racing wheels began providing equipment for the Hong Kong Black Knights Cycling Team.

In 2017, ODIN racing wheels entered into a sponsorship agreement with the newly established RTS-Myton Women's Angel Team, providing strong support for women's professional cycling.

Beginning in 2018, ODIN racing wheels began supplying equipment to the Ningxia Sports Lottery Continental Livall Team and the Gansu Bank Continental Team, who went on to achieve the top Asian ranking at that year's Tour of Qinghai Lake International Road Cycling Race.

In 2018, ODIN participated in the establishment of the Xingtai Weilang Cycling Team, which delivered strong performances at the "Xingtai Grand Canyon Cup" Tour of Xingtai International Road Cycling Race that same year.

Starting in 2018, ODIN began providing equipment support to the Keyi Look Continental Cycling Team.

The VAUDE team, renowned for its impressive record in the notoriously tough "Race Across the Sky" series, is also a user of ODIN racing wheels. Their choice stands as the ultimate testament to the performance and capability of ODIN wheels in extreme conditions.

Starting in 2019, ODIN began sponsoring the Jieku Limina Cycling Team and the Jieku-Fuluye Professional Club, achieving notable successes in both major disciplines of mountain biking and road cycling.

ODIN racing wheels does not limit its sponsorship to established professional teams and riders, but also pays close attention to the development of young riders and the sport of cycling itself.

Since 2019, ODIN racing wheels has been providing equipment support to the Tianshui Sports School Cycling Team. This partnership has played a crucial role in accelerating the skill development of young riders, has supplied numerous outstanding cyclists to the national team, and is building a substantial talent pool for the sport.

In January 2024, the ODIN-KOSSEA China Cycling Team was established and made an impressive debut by securing second place at the 2024 Tour of Guangdong-Hong Kong-Macao Greater Bay Area Urban Cycling Challenge held in Zengcheng, Guangzhou.

Not only serving elite athletes, ODIN racing wheels has also been a major sponsor of several emerging cycling events in recent years, such as the Tour of Binzhou Yellow River Scenic Belt International Road Cycling Race, the Changde Ring Liuye Lake Cycling Race, and the Solux Cup Tour of Xiamen International Cycling Open.

ODIN racing wheels deeply understands that the spirit of cycling is reflected not only in product manufacturing but also in the promotion of the sport's culture and support for athletes. Therefore, ODIN is not only dedicated to developing and manufacturing lightweight, high-speed, and durable wheel sets but also actively participates in organizing and sponsoring cycling events, contributing to their successful execution. Additionally, ODIN provides essential support to teams, helping them stand out in intense competition.

Through collaborations with teams, ODIN racing wheels can test the ultimate performance of its products in real-world conditions, continuously optimizing and upgrading them to ensure every rider performs at their best on the track. This close partnership not only strengthens the bond between ODIN and the teams but also provides valuable market feedback, driving continuous product innovation.

Furthermore, ODIN's sponsorship extends beyond professional teams to include support for amateur events and grassroots cycling enthusiasts. By sponsoring cycling events of various scales, ODIN encourages more people to participate in this healthy and eco-friendly sport, enjoy the pleasure of riding, and experience the charm of cycling.

ODIN Racing Wheels: A Timeline of Growth and Partnership

• 2014

  • The ODIN brand was founded, dedicated to pushing the limits of wheel performance in the lab.

• 2016

  • Early Team Sponsorship: Partnered with one of its earliest sponsored teams, the Taiwanese NANPAO Resin Cycling Team, equipping them with cutting-edge wheels.

  • Event Support: Began providing equipment support for the Tour of Dongting Lake International Road Cycling League.

• 2017

  • National Team Trust: Earned the trust of the Thai National Cycling Team, supporting them at the UCI Road World Championships in Bergen, Norway.

  • Support for Women's Cycling: Sponsored the newly formed RTS-Myton Women's Angel Team, providing strong support for professional women's cycling.

  • Team Expansion: Began supplying equipment to the Hong Kong Black Knights Cycling Team.

• 2018

  • Continental Team Success: Provided wheels to the Ningxia Sports Lottery Continental Livall Team and the Gansu Bank Continental Team, who achieved the top Asian ranking at the Tour of Qinghai Lake.

  • Team Co-founding & Event Success: Participated in establishing the Xingtai Weilang Cycling Team, which delivered strong results at its home race.

  • Extreme Performance Validation: The renowned VAUDE team, a dominant force in the grueling "Race Across the Sky" series, relied on ODIN wheels, proving their capability in extreme conditions.

  • Extended Continental Support: Began equipment support for the Keyi Look Continental Cycling Team.

• 2019

  • Dual-Discipline Sponsorship: Sponsored the Jieku Limina Cycling Team and Jieku-Fuluye Professional Club, achieving success in both road and mountain biking.

  • Investment in the Future: Began supporting the Tianshui Sports School Cycling Team, accelerating youth development and contributing to the national talent pool.

• 2020-2023

  • Grassroots & Event Culture: Actively sponsored emerging events to promote cycling culture at the grassroots level, including:

    • The Tour of Binzhou Yellow River Scenic Belt International Road Cycling Race

    • The Changde Ring Liuye Lake Cycling Race

    • The Solux Cup Tour of Xiamen International Cycling Open

• 2024

  • New Chapter - Own Team: Marked a major milestone with the establishment of the ODIN-KOSSEA China Cycling Team. The team impressively secured second place in its debut at the Tour of Guangdong-Hong Kong-Macao Greater Bay Area Urban Cycling Challenge.